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strategy

How To Predict The Next Fashion Trends

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Fashion trends are ever changing. Successful fashion designers can anticipate trends and stay ahead of the market. To create appealing and relevant fashion ranges, you must be able to spot fashion trends and predict what will be the next popular thing. Forecasting fashion may seem like a daunting task, but there are certain steps you […]

3 Tips To Implement A Smart Loyalty Program

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Traditional loyalty programs simply throw discounts and points at a customer. While this may seem like the logical thing to do, it provides little connection or improvement of brand awareness. If you successfully implement a loyalty program, you will improve your customer shopping experience and create a much more positive impression of your business. A […]

How To Deal With Social Media In B2B

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Social media is one of the most important marketing tools available to businesses today – While traditional marketing methods are still relevant, a carefully crafted social media campaign can reap untold benefits. Due to the potential amount of users social media can reach, you can send your message out to thousands of people for a […]

5 Tips That Successful Fashion Brands Know

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If you own a small business, you already know that the crucial component is getting noticed. The same concept applies if you have opened an online boutique for your fashion brand. What will differentiate you from the hordes of other online companies? What do you have to do to get noticed? The article below details […]

4 Tips For A Great Customer Care in B2B

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Too many businesses in the B2B environment have poor customer care. They concentrate solely on fantastic supply and cost saving methods at the expense of this. While great supply and low prices is important, providing immaculate customer care is equally as beneficial to a successful B2B relationship. The below are 4 ways in which you […]

Adjusting Your Business for a Changing Market

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Markets change, this is an unavoidable fact. New technologies may be developed that alter a markets product range. Economic recession may mean that a market suffers and less is spent on its goods. New competition may arrive on a market that causes a rush of new products at cheaper prices. What you do as a […]

How Can Fashion Brands Expand To China

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Fashion can sometimes be risky to invest in. Trends come and go, and it may be that the investment will go with them. However, one thing that can be said for sure is that the Chinese market favors European fashion brands. Considering the popularity of European brands in the Chinese market, it seems as though, […]

6 Basic Mistakes Killing Your Fashion Brand

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Taking the plunge and creating a new business from scratch is always a risk regardless of if you are a novice or a veteran entrepreneur. Humans make mistakes and starting a business requires an ever-increasing set of skills such as accounting, technical and marketing and this could go some way as to explain why 9 […]

How To Set Prices For Your Fashion Products

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Creating an effective price structure always brings problems. There are people who enter the fashion industry with the aim of undercutting what products are already on the market; However small businesses often struggle to compete in this way. Furthermore, selling at a reduced market price can sometimes create a negative impact and mean a loss […]

5 Points A New Fashion Brand Should Ensure

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It can sometimes be difficult to take the knowledge and talent that is gained at fashion school and apply it towards a successful wholesale or retail distribution. This article takes insight from a variety of sources (designers, retailers, advisors, etc.) and is aimed at helping potential designers become great. The following tips are a good […]