Browse Tag

marketing

3 Tips To Implement A Smart Loyalty Program

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Traditional loyalty programs simply throw discounts and points at a customer. While this may seem like the logical thing to do, it provides little connection or improvement of brand awareness. If you successfully implement a loyalty program, you will improve your customer shopping experience and create a much more positive impression of your business. A […]

How To Deal With Social Media In B2B

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Social media is one of the most important marketing tools available to businesses today – While traditional marketing methods are still relevant, a carefully crafted social media campaign can reap untold benefits. Due to the potential amount of users social media can reach, you can send your message out to thousands of people for a […]

A Short Guide To Online Advertising

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There is no doubt that advertising can be incredibly effective. However, retailers sometimes balk at the idea of spending money for a ten second TV commercial, or a two sentence newspaper ad. Unfortunately, it is crucial to bite the bullet and invest in advertising; all different kinds. The key is to combine new and trendy […]

The First Steps in Retargeting

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Brands and retailers have started implementing new and effective techniques to get their product known and remembered. These techniques can be billboard ads, radio spots or more digital ways like retargeting advertising. The first step of retargeting advertising is when someone visits your website and browses through your products. Later, an advertisement for that same site […]

Why SMO Is Essential For Your Business

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Social Media Optimization (SMO) is becoming increasingly important for fashion businesses that operate online. While there are many practices you can employ to improve your general Social Media profile, SMO requires a little more forethought and consideration. The below points give an explanation of SMO, why it is important and how you can improve your […]

Why Customization Is The Future Of Fashion

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Over the last several years, the internet has been rising in popularity. Currently, people are able to turn on their computer or smartphone and browse different items that they wish to purchase. They do not even need to leave their homes to do this. This is advantageous in many ways, but it also means that […]

6 Reasons Why B2B Advertising Is Meaningful

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Advertising is an integral part of the modern B2B business. Companies will rarely launch a new product or service without some form of accompanying advertising. Business can often take advertising for granted which can cause sloppy campaigns that do not generate revenue. To avoid this, it is important to understand exactly what makes B2B advertising so […]

Why Working With Bloggers Is A Great Deal

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If you ask a seasoned entrepreneur what the hardest thing was about getting started, it is likely that most of them will have the same answer; getting noticed. It is difficult for small businesses to generate attention, especially when first starting out. This is because not enough people are talking about them. However, this can […]

How To Create a Great Billboard Ad

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  In recent years, people have become very adept at using technology to showcase their products or services. They will put commercials on television, jingles on the radio, or posts on social media. Although these are all effective means of displaying an advertisement, it is hard to beat a good old fashioned billboard.   How […]

How To Engage Your Fan Base On Facebook

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Developing your fashion brand on Facebook can be a difficult task – You may spend time and money to promote your page, gain likes and circulate your content but still find that the actual level of engagement from your so called fans is minimal. How many of us have simply “liked” a page on Facebook […]