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Why Customization Is The Future Of Fashion


Over the last several years, the internet has been rising in popularity. Currently, people are able to turn on their computer or smartphone and browse different items that they wish to purchase. They do not even need to leave their homes to do this. This is advantageous in many ways, but it also means that […]

How To Make A Marketplace From Scratch


Creating a new marketplace from scratch can actually be a straightforward process. If you have an idea for a new product or service, you need a marketplace to distribute this idea. Online marketplaces are the quickest to establish due to an abundance of software available. There are many successful companies that have created a new […]

Legal Tips To Start A Clothing Company


Starting a clothing business can be very rewarding, but it can also be very challenging. It is important to make sure that all the legal aspects of the business are covered so that you don’t get in trouble later on. These legal concerns include different types of liabilities and contracts.   Setting up your business […]

Tips about Copyrighting Your Fashion Design


Copyright is a sensitive topic, as many people have been affected when someone else has taken credit for their ideas. Many more people have filed claims saying that credit has been stolen for their work. As is usually the case, directly copying someone else’s clothing design is prohibited. However, similarities in designs can pass by […]

Great Web Optimization Tips for Mobile


Moving from a business that utilized pencils and paper into the exciting world of virtual sales can be intimidating. However, it can also be very rewarding if done the right way. Fashion brands are struggling to keep up in the mobile market because they are not presenting their products to clients in a visually stimulating way. […]

Tips about Fashion Celebrity Endorsement


It can be exciting when a well-known person agrees to promote your fashion brand. Whether they are doing it as a favour or for money, their endorsement can be a good tool to attract awareness about your product. There are three factors in particular that you should be aware of while considering celebrity endorsements for […]

Best Fashion Brand Practices on Social Media


Images can always convey an infinite amount of detail compared to words – Just think how much you can describe and show in one photo, compared to say one line of text in a tweet? This is where Pinterest and Instagram excel and are really great tools for fashion businesses to promote their products and […]

How Can Brands Adapt to Seasonal Fashion?


The fashion industry is built on trends, and successful companies stay ahead of these trends or even set them themselves to gain a competitive edge. When considering trends, it is a good idea to forecast in order to figure out what stocks you will need to buy and what time of the year you should […]

Great Ways To Use Mobile In-Store Technology


Customers do not lag behind anymore when it comes to the fast-moving world of technology – They are generally tech-savvy and expect retailers to be also, according to FierceRetail. There has historically been a gap between offline and online shopping, but with the emergence of new technologies like in-store geo-tracking, this is not the case […]

How Can Brands Operate Ethically


Ethical business practice is difficult to achieve – many businesses try to maintain ethical standards and conform to certain standards but doing so requires a great deal of consideration. In the retail industry, it is especially hard to do this but many small start-up businesses choose to operate this way as they are disgruntled with […]