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brand

How To Find Great Retailers For Your Brand

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Part of being successful in the wholesale business is to have a network of reliable retailers. Retailers are key to selling your product. If you do not have the means to sell your products directly to the end customer, a retailer can be a great method of distribution and revenue. Managing your brand retailer relationship […]

How To Find A Showroom For Your Brand

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The showroom is an extremely important part of the fashion industry. Not every designer has the means to purchase their own store. Displaying your products in a showroom is often a cost effective method that takes away the stress and extra work involved with renting your own property. It also gives fashion designers easy access […]

5 Tips That Successful Fashion Brands Know

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If you own a small business, you already know that the crucial component is getting noticed. The same concept applies if you have opened an online boutique for your fashion brand. What will differentiate you from the hordes of other online companies? What do you have to do to get noticed? The article below details […]

Tips about Copyrighting Your Fashion Design

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Copyright is a sensitive topic, as many people have been affected when someone else has taken credit for their ideas. Many more people have filed claims saying that credit has been stolen for their work. As is usually the case, directly copying someone else’s clothing design is prohibited. However, similarities in designs can pass by […]

Tips about Fashion Celebrity Endorsement

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It can be exciting when a well-known person agrees to promote your fashion brand. Whether they are doing it as a favour or for money, their endorsement can be a good tool to attract awareness about your product. There are three factors in particular that you should be aware of while considering celebrity endorsements for […]

How Can Brands Adapt to Seasonal Fashion?

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The fashion industry is built on trends, and successful companies stay ahead of these trends or even set them themselves to gain a competitive edge. When considering trends, it is a good idea to forecast in order to figure out what stocks you will need to buy and what time of the year you should […]

Great Ways To Use Mobile In-Store Technology

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Customers do not lag behind anymore when it comes to the fast-moving world of technology – They are generally tech-savvy and expect retailers to be also, according to FierceRetail. There has historically been a gap between offline and online shopping, but with the emergence of new technologies like in-store geo-tracking, this is not the case […]

How Can Brands Operate Ethically

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Ethical business practice is difficult to achieve – many businesses try to maintain ethical standards and conform to certain standards but doing so requires a great deal of consideration. In the retail industry, it is especially hard to do this but many small start-up businesses choose to operate this way as they are disgruntled with […]

How To Manage the Brand-Retailer Relationship

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In the fashion industry, the relationship with your retailer is extremely important but at times can prove troublesome. As a producer, you are responsible for the creation of the product; it is your retailer’s job to buy that product from you and sell it on to the end customer. When a retailer wishes to purchase […]

How To Raise Funds For Your Fashion Business

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One crucial aspect of running a successful small business is the generation of funds – This could be initial start-up loans, grants for expansion or things like advertising campaigns. During times of economic recession, this can prove exceedingly problematic – People will be less willing to invest funds when money is short, or if there is […]

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