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advertising

A Short Guide To Online Advertising

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There is no doubt that advertising can be incredibly effective. However, retailers sometimes balk at the idea of spending money for a ten second TV commercial, or a two sentence newspaper ad. Unfortunately, it is crucial to bite the bullet and invest in advertising; all different kinds. The key is to combine new and trendy […]

6 Reasons Why B2B Advertising Is Meaningful

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Advertising is an integral part of the modern B2B business. Companies will rarely launch a new product or service without some form of accompanying advertising. Business can often take advertising for granted which can cause sloppy campaigns that do not generate revenue. To avoid this, it is important to understand exactly what makes B2B advertising so […]

How To Create a Great Billboard Ad

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  In recent years, people have become very adept at using technology to showcase their products or services. They will put commercials on television, jingles on the radio, or posts on social media. Although these are all effective means of displaying an advertisement, it is hard to beat a good old fashioned billboard.   How […]

Tips about Fashion Celebrity Endorsement

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It can be exciting when a well-known person agrees to promote your fashion brand. Whether they are doing it as a favour or for money, their endorsement can be a good tool to attract awareness about your product. There are three factors in particular that you should be aware of while considering celebrity endorsements for […]

How Retailers Can Benefit From Word of Mouth

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When you set up a retail store, you can’t expect customers to instantly know about you, and come flooding through your doors. It is part of your job to ensure that word gets out to all potential customers and that everyone knows what it is that you are offering. Of course, you can launch marketing campaigns […]