How To Grow Ecommerce Sales Quickly


Launching a business is incredibly rewarding, but it is hard work. You have to deal with customer complaints, product issues, and unexpected surprises. Another thing you have to worry about is generating enough revenue from sales. Many retailers combine their physical store with online sales to increase growth. The big question that arises is: how […]

5 Tips To Take Advantage of Trade Shows


Trade shows provide an alternative method of promoting your business and products. They also provide a captive audience and a physical means to entice potential new business. Creating a successful booth takes time and planning. For it to be truly effective a business must look beyond the standard conventions and think outside the box. Considering […]

A Short Guide To Online Advertising


There is no doubt that advertising can be incredibly effective. However, retailers sometimes balk at the idea of spending money for a ten second TV commercial, or a two sentence newspaper ad. Unfortunately, it is crucial to bite the bullet and invest in advertising; all different kinds. The key is to combine new and trendy […]

Driving People In Your Brick & Mortar Store


Over the past few years, e-commerce has become a rising trend with consumers. Most people find it simpler to use their electronic devices to make purchases or browse products. This is a problem for retailers because the product will be sold at a cheaper price online. So the issue is clear: retailers have to convince customers […]

The Benefits Of Omni-Channel Retailing


Retailers can sometimes be hard-pressed in attracting customers to their products. Customers want the very best, and that is exactly what they are given. Competing companies are working tirelessly to improve the customer’s shopping experience. This could include shopping over the computer, in the store, or over the telephone. So how exactly does Omni-channel retailing […]

Can Fast and Sustainable Fashion Go Along


This debate has been fought for many years – Can fast fashion be sustainable? Can a business produce their fashion range in a sustainable manner and still achieve a fast turnaround and cheap prices that the customer desires? Is it possible to change your business to adjust to a market that is becoming increasingly concerned […]

The First Steps in Retargeting


Brands and retailers have started implementing new and effective techniques to get their product known and remembered. These techniques can be billboard ads, radio spots or more digital ways like retargeting advertising. The first step of retargeting advertising is when someone visits your website and browses through your products. Later, an advertisement for that same site […]

Choosing Your Fashion Brand Workplace


A huge benefit of working in the fashion industry is the relatively low requirements for a special workplace during the initial stages of development – This means that your overheads such as lease and electricity will be low. If you do not have a large investment capital initially, you can even work from home or […]

Why Should You Try Sustainable Manufacturing


Seeing as global warming and climate change are such big issues, more and more brands have considered how they can operate more sustainably. This is beneficial to both them, and the environment. These businesses will benefit because customers like to know that the products they are buying are environmentally-friendly. If a product has somehow been […]

Launching Your Brand With Kickstarter


Kickstarter has been responsible for raising millions of dollars of funds for startup businesses and entrepreneurs who may not have the cash to realize their dreams. A Kickstarter campaign can be a great way for a fashion designer to get their fashion range on the market. It represents for brands a way to raise funds […]