Take advantage of technology for your brand management


As all of us know, brand management is a concept that is very important in the retail industry. Brand management is how we get our name and product known to the public and to our consumers. Without proper brand management, we will be lost among the thousands of competitors. Staying ahead of the competition means […]

Sales best practice: create a prospection list


Being in the retail business means that you typically will be doing work with a variety of different people. You will need to build relationships with your employees, customers, and suppliers. One way to easily organize who might want to buy from your company in the future is by creating a prospection list. A prospection […]

A/B test your pricing with this 6 experiments


Pricing is one of the most important factors in retail business. How to set prices can be a true art form and is often not just a simple case of considering how your costs and making a margin. How the price is displayed on your online store, and price tags in your physical shop can […]

The relative importance of pricing in B2B


Pricing is an important aspect of running a successful B2B business. But exactly how important is it? What considerations should you take into account when you determine your wholesale pricing? What other factors aside from price are important to consider also? How should you price your goods? There are many questions to ask, and the […]

8 tips to improve your customer relationships as a distributor


Part of being a successful distributor is developing meaningful relationships with your customers. As a distributor, you rely on repeat business with established customers. Due to this fact, you want your transactions and order process to run as smoothly as possible. Creating a great relationship with your customers will help you achieve this and here […]

What you should or shouldn’t do when buying in China


If you are a retailer, you are not manufacturing the goods that you provide to customers, you are just selling them. Therefore, you need to source your supplies from somewhere. Where might the best place to source materials be? The answer to that questions depends entirely on your individual business. You need to investigate your […]

Ever wonder what brand management was?


The concept of ‘branding’ your unique items has been around for thousands of years. People wanted to make it known that their possessions were not up for grabs by others. Brand management is a larger concept that encompasses all the parts of branding. Currently, the idea of branding your products is an important part of […]

Should I differentiate my online pricing from my retail prices?


Online vs. Retail – A long-discussed pricing minefield. How can you set prices for your fashion products both online and in-store? Should there be a difference in price? What considerations are there? What does the customer expect? First, you have to look at each separate sales outlet and consider what costs are involved. Secondly, you […]