A major issue that can affect the profitability of a business is their return and refund policy; inevitably there will be instances where a customer is not satisfied with their purchase and will want to return said goods and receive a full refund. A policy will state the terms and conditions relating to returns and […]
Before online marketing and e-commerce emerged, brick-and-mortars easily dominated the retail market. But as time passes and technology become unstoppable in its development, e-commerce sharply competes causing a decline to the progress and sales of brick-and-mortar stores. In 2015, about 200 million people bought items in US online shops spending about $1,700 per person. This […]
How to open a Pop-Up store successfully? The existence of Pop-Up stores has become a great marketing strategy used by retailers who seek to extend product and brand promotion. Approximately, the industry of Pop-Up store has grown to ten billion dollars in sales. A study in the UK claimed that most of the new businesses will invest […]
If you consider starting a retail business, creating solid relationships with wholesalers is a priority.
We estimate to 1,000,000 the number of companies in the wholesale industry across Western countries, so finding the right supplier and creating long term partnerships can be a painful journey.
After discussing with retailers using uppler.com, we have summarized below the best tips to achieve this goal
Figure out your wholesale pricing since the beginning Even if selling wholesale is not part of your short-term plan, be prepared for it. Indeed it is a necessary step in the development of a brand so you have to think about the implications since day one. On your promotional material (as well as in your […]
I have heard so much bad advice on trade shows… Most of the time because the advice applies to established brands. But if you are a start-up or a young brand, be very careful, it can really endanger the cash balance of your company. The truth is that 90% of the transaction registered or initiated […]
INTRODUCING A NEW WAY OF PREDICT TRENDS A lot of forecasts have been done after runways of famous haute-couture brands. Here is the truth of the shops. Here is what retailer choose to stock in their stores for the new collection. Thus, here is what people will actually buy and wear. This data was impossible […]
We have just released the winter 2015/16 edition of our fashion tradeshow guide. You will find in this edition complete review of the following tradeshows: Pitti Uomo – Florence Capsule – Paris/New-York/Las Vegas Bread & Butter – Berlin Jacket Required – London Pure – London Magic Market Week – Las Vegas Micam – Milano Coterie […]
New-York, the aptly-named city that never sleeps. This is even more so true in which concerns fashion. Indeed, the Big Apple welcomes the most sought-after events, its Fashion Week is broadcast in numerous countries over the world and influences the global fashion sphere. Trade professionals ought to obtain their pass to attend all those crucial […]