The keys for choosing your marketing channels

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With many marketing channels available to exploit, making a choice between all these possibilities proves to be harder day by day. Some of these channels are widely used by organizations to market their products and services, while others are being discovered marketing strategies. However, it is only wise to say that no marketing channel can […]

What about a TV ad for your fashion brand?

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TV ads are one of the most known marketing techniques used by organizations to market their brands to the general public. A TV ad illuminates a dream for many fashion brands, as it can bring great brand notoriety, social recognition, and awareness among the public. Many individuals all over the world have access to TVs; […]

6 Tips to Optimize Your Retail Store Sales


Physical retail stores all over the world are currently in a competitive state, prompting the need to employ drastic measure for them to stand out. Some aspects to put in check to maintain a competitive edge are the originality of your products or services, your prices as well as the design of your services and […]

Is dropshipping a good idea or a poisoned chalice for brands?


Dropshipping is a retail fulfillment model where the store does not stock or own inventory but meets the demand through transferring clients order and shipment details to a third party who directly ships the products to the customer. In this model, the retailer never handles directly the product. In the US, e-commerce market accounts for […]

How to find the best manufacturers?


. This gives you the opportunity to have the right terminology in your search. There are a number of questions to ask yourself when it comes to finding the one that would enable you to meet your business goals. Some manufacturers would make the product on your behalf then offer it to you, while others […]

How to hire the best designers ?


This is one of the toughest questions you come across when you want to hire a designer because the job is both technical and creative. On top of that, designer jobs are quite new compared to other kinds of jobs. Design is not new but companies became more and more demanding on this skill. The […]

How can preventing returns save your business money?


A major issue that can affect the profitability of a business is their return and refund policy; inevitably there will be instances where a customer is not satisfied with their purchase and will want to return said goods and receive a full refund. A policy will state the terms and conditions relating to returns and […]

How To Keep Brick-and-Mortar Stores From Disappearing?

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Before online marketing and e-commerce emerged, brick-and-mortars easily dominated the retail market. But as time passes and technology become unstoppable in its development, e-commerce sharply competes causing a decline to the progress and sales of brick-and-mortar stores. In 2015, about 200 million people bought items in US online shops spending about $1,700 per person. This […]

How To Open A Pop-Up Store Successfully


How to open a Pop-Up store successfully? The existence of Pop-Up stores has become a great marketing strategy used by retailers who seek to extend product and brand promotion. Approximately, the industry of Pop-Up store has grown to ten billion dollars in sales. A study in the UK claimed that most of the new businesses will invest […]

3 advices to source the best wholesale suppliers


If you consider starting a retail business, creating solid relationships with wholesalers is a priority.

We estimate to 1,000,000 the number of companies in the wholesale industry across Western countries, so finding the right supplier and creating long term partnerships can be a painful journey.

After discussing with retailers using, we have summarized below the best tips to achieve this goal