A major issue that can affect the profitability of a business is their return and refund policy; inevitably there will be instances where a customer is not satisfied with their purchase and will want to return said goods and receive a full refund. A policy will state the terms and conditions relating to returns and […]
Before online marketing and e-commerce emerged, brick-and-mortars easily dominated the retail market. But as time passes and technology become unstoppable in its development, e-commerce sharply competes causing a decline to the progress and sales of brick-and-mortar stores. In 2015, about 200 million people bought items in US online shops spending about $1,700 per person. This […]
How to open a Pop-Up store successfully? The existence of Pop-Up stores has become a great marketing strategy used by retailers who seek to extend product and brand promotion. Approximately, the industry of Pop-Up store has grown to ten billion dollars in sales. A study in the UK claimed that most of the new businesses will invest […]
If you consider starting a retail business, creating solid relationships with wholesalers is a priority.
We estimate to 1,000,000 the number of companies in the wholesale industry across Western countries, so finding the right supplier and creating long term partnerships can be a painful journey.
After discussing with retailers using uppler.com, we have summarized below the best tips to achieve this goal
Figure out your wholesale pricing since the beginning Even if selling wholesale is not part of your short-term plan, be prepared for it. Indeed it is a necessary step in the development of a brand so you have to think about the implications since day one. On your promotional material (as well as in your […]
I have heard so much bad advice on trade shows… Most of the time because the advice applies to established brands. But if you are a start-up or a young brand, be very careful, it can really endanger the cash balance of your company. The truth is that 90% of the transaction registered or initiated […]
Why you should start buying wholesale clothes online for your shop If you are a retailer, buying wholesale clothing online is a decisive and necessary step in your sourcing strategy. We take the example of wholesale fashion here, but this article is totally applicable to wholesale jewelry or wholesale accessories. Buying through a wholesale marketplaces or […]
1. E-commerce – A great website to promote your brand with SquareSpace Your website is the first image that most of your audience will see and yet, too many websites are old-fashioned, not sexy, and difficult to use. A great fashion website must be simple enough to draw attention to the only things that matter: your products. SquareSpace […]
1. A good profile for a good start Fill-in your profile so that it is attractive: contact information, profile picture, cover picture, description of your brand. It is crucial as your profile is the first thing retailers will see before requesting access to your showroom. 2. Great pictures speak for themselves Have great pictures to […]