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Paul Munos

Why is Data The Main Challenge Of B2B Marketing


Data collection is a huge part of business-to-business (B2B) marketing. It provides valuable insight into the actions of consumers. However, there are cons to using data as well. It could even be said that data is holding back marketing in B2B transactions. Why is this happening? We will be discussing this in the article below. […]

How To Decide Between Wholesaling And Retailing


When creating a fashion business, there are many important considerations to ponder over. What business model should I choose? What payment systems will I use? Where can I source my raw materials and equipment from? How will I market my products? What team of employees do I need to help with production and running the […]

6 Quickly Actionable Wholesale Tips


Selling wholesale is an important part of the business world. There is no doubt that there is a huge demand for these products. Clients love having the option of paying less for their supplies than a retailer would charge them. However, you may be having trouble getting started selling wholesale. Here are some tips that […]

How To Find Great Retailers For Your Brand


Part of being successful in the wholesale business is to have a network of reliable retailers. Retailers are key to selling your product. If you do not have the means to sell your products directly to the end customer, a retailer can be a great method of distribution and revenue. Managing your brand retailer relationship […]

How To React If A Supplier Let You Down


  If you are a retailer, you likely have relationships with many different people. Your relationship with your suppliers can be one of the most important. Suppliers are the ones that you depend on when you have a rush order, or if a customer suddenly changes their mind about an order. However, what happens if […]

How To Predict The Next Fashion Trends


Fashion trends are ever changing. Successful fashion designers can anticipate trends and stay ahead of the market. To create appealing and relevant fashion ranges, you must be able to spot fashion trends and predict what will be the next popular thing. Forecasting fashion may seem like a daunting task, but there are certain steps you […]

What Are The Main Differences When Men And Women Shop


When we think of shopping, there are certain stereotypes that spring to mind concerning the differences between how men and women shop. Due to the way our brain works, there are great differences in how both genders shop and what habits they have that affect their buying decisions. It is important to consider these differences […]

Great Wholesale Tips For Dropshippers


Drop shipping is the process of selling a manufacturer’s products on their behalf. You will effectively act as a middleman. You will operate an online store, and instead of holding stock, any orders you receive will simply be fulfilled by the manufacturer that you have an agreement with. You will send the order details and […]

Understanding The Chinese Consumer Behavior


Imported products are very popular, especially among certain nationalities. People in China, for instance, seem to enjoy turning to imported brands rather than domestic. There are a variety of reasons for this, which we will discuss in the article below.   Reputation   If the brand has a good reputation, this will be a major […]

3 Tips To Implement A Smart Loyalty Program


Traditional loyalty programs simply throw discounts and points at a customer. While this may seem like the logical thing to do, it provides little connection or improvement of brand awareness. If you successfully implement a loyalty program, you will improve your customer shopping experience and create a much more positive impression of your business. A […]