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Grégoire Chauvin

3 things to do now before starting with wholesale


Figure out your wholesale pricing since the beginning Even if selling wholesale is not part of your short-term plan, be prepared for it. Indeed it is a necessary step in the development of a brand so you have to think about the implications since day one. On your promotional material (as well as in your […]

The Secret Advice About Trade Shows


I have heard so much bad advice on trade shows… Most of the time because the advice applies to established brands. But if you are a start-up or a young brand, be very careful, it can really endanger the cash balance of your company. The truth is that 90% of the transaction registered or initiated […]

Fashion Trends Forecasts – Summer 2016

INTRODUCING A NEW WAY OF PREDICT TRENDS A lot of forecasts have been done after runways of famous haute-couture brands. Here is the truth of the shops. Here is what retailer choose to stock in their stores for the new collection. Thus, here is what people will actually buy and wear. This data was impossible […]

The Winter 15/16 fashion tradeshow guide is out!

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We have just released the winter 2015/16 edition of our fashion tradeshow guide. You will find in this edition complete review of the following tradeshows: Pitti Uomo – Florence Capsule – Paris/New-York/Las Vegas Bread & Butter – Berlin Jacket Required – London Pure – London Magic Market Week – Las Vegas Micam – Milano Coterie […]

MAGIC Market Week

  August 17-19, 2015 The fashion industry is known to be sparkle and sequins. Las Vegas makes it MAGIC. For 27 years, each February and August, the MAGIC MARKET WEEK takes over the city of sin. First launched in 1933 in Los Angeles, it’s been moved to Vegas in 1988. Made of 10 different trade […]


New-York, the aptly-named city that never sleeps. This is even more so true in which concerns fashion. Indeed, the Big Apple welcomes the most sought-after events, its Fashion Week is broadcast in numerous countries over the world and influences the global fashion sphere. Trade professionals ought to obtain their pass to attend all those crucial […]

(Capsule), the menswear paradise

Name : Capsule Birth : 2007 Place of birth : New York City (Capsule) is aimed at being more than amenswear high-end fashion and lifestyle tradeshow. It is a celebration of evolving culture. An international community that gathers people who share a passion that goes beyond fashion, a taste for creativity and trends: photographers, models, […]

The Pure London – London

Real hotspot of style and Pop culture par excellence, the Queen Elizabeth’s country reputation in which concerns trends is not to be made anymore. That’s then naturally that for the 18th year now, England welcomes a not to be missed event for all fashion professionals, the Pure London. The tradeshow takes place twice a year […]