Every business understands the importance of capitalizing during holiday seasons. At these important times, you will often see a surge in business and to fully benefit, you must prepare beforehand. What can you do as a business to gear up for these testing times? How can you ensure you have the sufficient means to deliver a first rate service to an increased amount of customers? The pointers below should put you on the right track!
Set out clear shipping/order deadlines
One of the most important aspects of seasonal shopping is setting clear deadlines. There is nothing worse for a customer than placing an order, expecting it to be delivered before Christmas, and it not actually turning up until the New Year. To avoid disappointment, you should have a list of deadlines concerning shipping dates etc. What is the last date you ship before the holiday season? When must a customer place in order to receive delivery on X date? Are there any extra shipping options available to guarantee a certain delivery date?
Do you have sufficient supplies for the rush?
If you are expecting a surge of business during the holiday’s season, are you sufficiently prepared? Will you have enough stock and equipment to meet the increase in demand? Do you need to sort out any additional holiday staff to help in your retail stores? It would be a huge shame to see an increase in business, and not be prepared; this could result in turning away valuable custom and having a negative impact on your reputation as a reliable business.
Would a gift wrapping service be beneficial?
In today’s modern world, people often do not have enough time to wrap presents. Can you offer a pre-wrapped service for your products? This is becoming an extremely popular service and many customers will take advantage of this time-saving addition. If you are offering this service, you must formulate a reasonable cost that covers your business for the wrapping paper and the time taken to wrap each item.
Ensure your customer service is impeccable
People often become stressed during the holiday seasons. Mix this with a rushed shopping trip and you have a potential customer service nightmare waiting to happen. Ensure that your staff are fully aware of the need for perfect customer service during these busy periods. You should aim to make each customers shopping experience as pain-free and stress-free as possible. See how you can help them, and be patient and understanding at all times. Maybe you could even offer a smart loyalty program as a bonus to your first-rate customer service?
Evaluate and learn from previous holiday seasons
How did you perform in previous busy periods? What did you do well? What areas of business could you have improved on? This is one of the most important ways to prepare for the holiday rush. By analyzing your previous performance, you can make changes and improve for the current holiday season. A hind sight is a fantastic tool, and in this scenario, it will reap benefits.
During these busy periods, it is important to take a different approach to your business. You must prepare now, to profit later and ensure you have sufficient procedures in place. Don’t leave yourself short for the holiday season as for many businesses they can be the most lucrative months of the year.