Being in the retail business means that you typically will be doing work with a variety of different people. You will need to build relationships with your employees, customers, and suppliers. One way to easily organize who might want to buy from your company in the future is by creating a prospection list. A prospection list is a collection of people who have the potential to buy from you. It is the individuals who you will be focusing your efforts on to turn them from potential into real clients.
How do you create a prospection list?
Prospecting is a sales aspect of the retail job. It involves you speaking with a variety of other people and businesses to determine what their interests are. If it turns out that they could have potential working with you, you can add them to your list. This part of the jobs requires research beforehand, so that you can have all the information that you need about other companies. If a company seems interested in what you have to say, you can send them gentle reminders about what you are offering them. Other companies might reject your efforts, and that is okay too. Just don’t give up!
Knowing who to speak with
Part of the research that you will be conducting on the other companies involves finding out who the top employees are. Top-level employees are who you want to find out about. They will be the ones who get to make decisions such as whether or not to do business with you. When you go to visit the company, you will know who you should be speaking with. If you try speaking with lower-level employees, they will likely not know what to do. All they can do is pass a message about you up to a higher-level employee.
The follow up
Once you have attracted the attention of the company, you will need to make sure that they do not forget about you. Try contacting them again after a certain amount of time has gone by. If they still have not responded after the third attempt to reach them, they are likely not interested in doing business with you. When you reach out to them, do not use the same methods each time. Change it up a bit to be more memorable. Seeing as technology in advertising is constantly improving, you should take advantage of it. Try using advertising techniques such as email or social media. This can be in addition to calling the company for a follow-up.
Creating a prospection list is key when it comes to making sales. Knowing who is interested in you makes it easier for the two of you to get in contact. Once you have established a relationship with the other company, things will become smoother. You can work between yourselves to develop things such as trade deals and discounts. Having good relationships makes the world of retail a better place to be involved in.