Part of being a successful distributor is developing meaningful relationships with your customers. As a distributor, you rely on repeat business with established customers. Due to this fact, you want your transactions and order process to run as smoothly as possible. Creating a great relationship with your customers will help you achieve this and here are 8 tips that should prove highly beneficial.
Meet deadlines and commitments – One sure-fire way to impress your customers is to keep commitments and exceed your deadlines. Never be tardy! Never miss a shipment or production deadline! If you continually miss deadlines and deliver products late, your customers will lose faith and relationships will deteriorate.
Consider your customers needs – What service does your customer require? How can you meet their needs? What can you do extra to ensure they are fully catered to? Would they benefit from a smart loyalty program? If you take the time to understand what your customer requires, they will appreciate the tailored service you are providing them.
Match their communication style – Does your customer prefer to communicate face to face? Or are they comfortable using email? Do they expect an immediate response or are communications less frequent? Whatever your customer prefers, ensure you accommodate this and match their style. If they are expecting a phone call, don’t reply with an email – This can seem rude and insensitive.
Match their pace – Do they communicate on a daily basis? Are their meetings fast paced and intense? Do they use hand gestures when talking? These might seem like insignificant quirks, however ensuring you match your customer’s pace can ease your relation and show that you understand how they operate.
Consider out of hours get-togethers – Once your professional relationship has developed, why not consider socializing with your customers? It could be something as simple as a coffee at lunch time or a drink at the local bar. These out of hours engagements can help further your relationship on a personal level.
Make honest observations – There is no harm in making compliments or observations if the occasion warrants it. Don’t go out of your way to compliment and risk looking shallow. If an opportunity presents itself, make a positive comment or compliment – We all like to hear praise!
Ask questions and show interest – Showing a keen interest in your customer, their business and also their personal life can be a great way to build a relationship. Ask how their family are, take an interest in their hobbies. Always ask questions to show your interest. The more you show willing and interest, the more responsive your customer will be in return.
Promote their business when possible – Share your customer’s details on Social Media, promote their business through your website – Show them that you are serious about this business relationship and see them as a viable partner.
There you have it, 8 simple ways to help improve your customer relationships and manage your suppliers as a distributor. A good relationship in wholesale can be as important as a low price or a quick delivery – Ensure your relationships are in good shape and continually tended too.