Why Is Design It Yourself A Revolution
The world is fascinated with design. It is a process that is present in our everyday lives – Literally everything we have contact with has been designed to some degree. A new form of design process is becoming increasingly popular in today’s modern world – “Design it yourself“. This is the process where the customer can actually design part of their product. This could be simply choosing the trim color of a new car or something more involved like creating a design for an item of clothing or writing a greeting for a customizable birthday card.
In certain industries, businesses are offering an increasing amount of customization in their products. Companies realize the potential of the Design it yourself revolution and are capitalizing on it. Customization in the fashion industry, for example, is considered the way forward. So why is this process becoming so popular?
A market for the millennials
Design it yourself is a revolution that is suited to the millennial generation. This group of people has grown up with an abundance of technology at their fingertips. They understand how computers work, how to use a smartphone, and how the internet works. Self-design is geared towards those who appreciate technology. The “design it yourself” process may be lost on older generations who may not be comfortable using the internet for example, or may not understand the point of buying a product that you have to, in essence, create yourself.
Because personalization has meaning
When we create something, that object has a greater meaning and significance. For example, which would you remember more; a generic piece of clothing that you bought from a shop or a t-shirt that you personally designed? Personalization has a deeper meaning and allows you to create memorable designs and products that will suit your personality and needs better.
Because deep down, we all think we know best
Part of the draw of “design it yourself” is that there is that small part of every human being who likes to think they know best. Have you ever thought, “I could have done that better”? Or, “I could have created something more attractive than that”? With design it yourself products you can do exactly that. You can exercise your own talents and creative flair.
We all love to be unique
Creating something that is unique resonates greater with an individual rather than a generic product that someone else has designed. Individuality and uniqueness are highly sought after in today’s modern world – Many people wish to stand out from the crowd and to differentiate from their colleagues etc. Uniqueness is praised in modern culture, therefore, being able to design your own products fits greatly with this mindset and cultural nuance.
Personalization is power – The design it yourself revolution is real and businesses are standing up and taking note. The customization offered by businesses will only increase in the future as the technologies and methods to offer this service become more streamlined and cost effective.