There are many considerations for running a successful retail business – Product management, negotiating a commercial lease, finding adequate supplies, and also the hiring and training of staff. Hiring staff in a retail environment is an important process – You must find the right employees who you can rely on to manage your store and generate sales. Training of said staff is also highly important to your retail business – having professional staff is one thing, but having staff who actually understand their role is imperative. The below tips provide great insight into how to hire and train your retail sales employees.
Hiring sales employees
Be clear on what you expect from your employees
Writing down and understanding what you expect from the role is vital to hiring the right person. List all the associated duties that are encompassed in the job. Also, list what traits and experience you would like potential employees to have. Knowing the role and listing what is required will ensure you hire an employee who can cope.
Consider the different ways to advertise the role
Do not limit yourself to a single means of advertising. Experiment with different options and broaden your options. Online job websites, job agencies, newspapers and job centers are also sources of potential employment. Also, consider asking your current staff if they know of anyone who is looking for work.
Selecting the right candidates
Once you have a list of potential candidates and have interviewed them, it is time to make a selection. Do not rush this process! Hiring has to be carried out with careful consideration and thoroughness. Review each candidate and ask for a second opinion too. Consider their resume, how they interviewed and how you think they will fit in with your current team.
Training sales employees
Which training method will work for the employee?
One method of training will not work for everyone. Different people react better to different methods of training. Ask how your new employee prefers to be training – Will they benefit from hands-on training? Or will they learn more from reading? Maybe they will prefer shadowing another member of staff?
Help not hinder
There is nothing worse than trying to learn with someone breathing down your neck and constantly reprimanding your actions. There is a fine line between training someone, and dictating to someone how to do a job. You have to allow for individuality and room for improvement. Let your new retail sales employee find their feet.
Listen to what your employee is saying
If your new member of staff has concerns, listen to them! Understanding any issues your employee has and helping them solve them is key to your staff retention. Generally, people will not voice a concern unless it is necessary so do not dismiss their worries.
Hiring and training staff can be an eye-opener but if you understand how to hire great retail employees, you should have no problems. Most important is to consider each potential candidate carefully and ensure you have vetted them thoroughly.