An important part of the fashion industry is brand identity. Each successful fashion label and designer will have a distinct brand. You may even be able to recognize this brand simply by their logo. The power of brand identity is real. There are many ways to brand yourself as a graphic designer, and the pointers below give some tips to success.
Study other designer brands
There is no harm in looking at the brands and labels that you consider to be the pinnacle of design. Take inspiration from these brands and see how they market themselves. What branding do they use? How to they ensure their brand is recognizable? Never plagiarize another business, simply take ideas away to study and consider.
Create a list of your aspirations and desires
To help create your brand identity, it is advisable to list your skills, personal qualities, and experience. As a designer what do you enjoy the most? What products do you like to create? What kind of customer do you envisage dealing with? Understanding yourself as a designer will allow you to create a brand identity that fits your personality and career aims perfectly.
Create a professional biography
A personal biography is a brilliant way to share your story as a designer. Although this can be a troublesome task, a biography really will help. A bio should include a section about you as a person, your background in the design industry, and also what inspires you creatively. Your biography should stand out and paint a real picture of you as an individual and an aspiring designer.
What can you offer that is unique?
Often in the design industry, people may not have a brand identity that is unique or offers something different. The public and consumers get tired of seeing the same boring website or portfolio over and over – How can you differentiate from the masses? What unique angle can you offer that sets you apart? How can you create a brand that is eye-catching, memorable, and different? Maybe you have a specific skill or design process that is rarely used? Or maybe you make use of sustainable materials for example? Any unique selling point you can add to your brand will be beneficial.
Ensure your brand image is repeated
Once you have crafted a fantastic brand, it is important to carry this through. By this, we mean ensuring your brand is represented as often as possible in your media and marketing. Any brand logo, color scheme or font type should be used throughout your business – Business cards, brochures, website, and social media. The more you use your brand, the more customers will come to associate it with you and your business. Brand recognition is key to the retention of customers and establishing a reputation.
All of these factors should help you create a wonderful brand that stands out and defines you as a designer. Building a personal brand should be fun and not a chore. Always create a brand that you are satisfied with and that you will be happy to represent your business. One final consideration to think about is copyrighting your designs – This will protect your brand and your hard work.