Part of being successful in the wholesale business is to have a network of reliable retailers. Retailers are key to selling your product. If you do not have the means to sell your products directly to the end customer, a retailer can be a great method of distribution and revenue. Managing your brand retailer relationship is important, however, you must first choose a retailer that is suitable for your business needs. The tips below should help you understand how to find a great retailer for your brand.
Understand the retailers needs
What is your potential retailer looking for from a wholesaler? Do they want a cheap product that they can make a healthy margin on? Or do they want to bulk buy? How do they want to pay for your products? Will they arrange the shipping? How much stock can they hold? These are important questions and you should fully understand what a retailer expects from you the wholesaler. Having this information will enable you to be realistic about what you can offer.
Understand your own needs
Understanding what you require from a retailer is paramount to choosing the right one for your business. What kind of shop will your products fit in? Do you want your retailer to take minimum orders? Does your retailer need to provide customer service and invoicing? Do you require a dedicated sales rep to help sell your product? Ensure that you understand what you expect from a retailer! You can also use Wholesale marketplaces that help you discover and interact with thousands of retailers in one place: Uppler is one of them.
Never simply choose the first retailer
A huge mistake is to simply pick the first retailer you find. This greatly limits you, and you could end up with a poor deal that is unbeneficial to your business. Create a short list of a handful of different retailers and write down their pros and cons. Making an informed choice from a selection of well-researched retailers should give you much move favorable results.
Consider the end customer
What shops does your targeted customer prefer? How do they like to buy similar products to yours? Do they like a personalized service or a quick shopping process? What kind of retail space do they like? One that is spacious and roomy with a minimal amount of products? Or one that is packed full with bargains and stock? Consider the needs and tastes of your end customer and try to choose a retailer that compliments your customer.
Consider trade shows
Trade shows and events can be a fantastic way to scout potential retailers, and a way to get your product in front of them. Consider attending trade shows that are specific to your industry. At trade shows, you will find a host of potential retailers to sell your beloved products. Here you will have the opportunity to meet them face to face and learn about their business. Furthermore, you can present yourself and your business in a personal way and not just over a telephone call or email.
Choosing a distributor for your product doesn’t have to be difficult. Ensure that you have researched your options fully and considered your needs as a business and also the needs of your customers. A professional and efficient retailer is vital to the success of your wholesale business.