Fashion trends are ever changing. Successful fashion designers can anticipate trends and stay ahead of the market. To create appealing and relevant fashion ranges, you must be able to spot fashion trends and predict what will be the next popular thing. Forecasting fashion may seem like a daunting task, but there are certain steps you can take, and things you can do to help as seen from the list below.
Know your demographics
The demographics of a population are key to predicting fashion trends. Is the population made up of a predominant age group? If so, what disposable income does the average person of this age range have to spend on fashion? What clothes do they like to wear? What fashion do they feel is appropriate for their age group? Understanding the demographics of your intended market will help you predict what garments and items would suit their needs and desires the best.
Fashion trends are different from country to country. Some nations are ahead of current fashion trends like Japan. Other nations are behind current trends like the United States. When predicting fashion trends, look to these other countries for inspiration. Try not to look too far in the future and risk alienating your customers with outlandish designs. Alternatively, don’t look too much into countries with slow fashion trends and risk creating boring, old designs.
Public opinion and economy
The general public mood is key to predicting fashion trends. What is the mood of the public? Is there a great deal of oppression, war or natural disasters? How safe is the countries economy? Does the public have an excessive amount of spare cash to spend on fashion? Design your fashion to compliment the public mood – Quiet colours for a sombre public mood for example.
Celebrities play a large part in fashion trends. You can guarantee that if a celebrity is seen wearing a particular garment, said garment will then become the next big thing. Important individuals can hold sway on fashion trends and it is a great idea to look at what the celebrities are wearing. Furthermore, consider what fashion is present in TV shows and films for sources of inspiration. These trends from high profile individuals can really help.
The repetitive nature of fashion
Throughout time, fashion has a habit of repeating itself. Certain colours may go out of fashion for long periods of time, only to return with a vengeance and become the next in trend item. Study old fashion and make notes of once popular colours, materials, and styles – You never know when they may be useful again. Also, consider the political mood – Some fashions will simply never make a comeback due to changes in the political scene of a country and differing social attitudes.
Armed with the above information, you will soon be able to adjust your business for a change in the fashion market. Predicting fashion trends is all about gathering information, keeping alert, and studying the general public – It is not the mystical art form that some would make it out to be!