There is no doubt that advertising can be incredibly effective. However, retailers sometimes balk at the idea of spending money for a ten second TV commercial, or a two sentence newspaper ad. Unfortunately, it is crucial to bite the bullet and invest in advertising; all different kinds. The key is to combine new and trendy online advertising with traditional methods. How can you do that? Read on to find out!
Types of online advertisements
There are three different approaches that you could take when placing online ads. The first, search advertising, is aimed at users who are actively searching for a product online. This is when advertisements pop up after the user has typed in a search query. The ad has certain keywords that match what the user had typed. The second online sales method is called display advertising. This is when an ad is placed beside content on a web page so that viewers will click on it. The third method is called retargeting. Its purpose is to remind potential customers about the product that they were looking at before. The point is to remind people that they can still go back and make that purchase.
Utilizing search advertising
If somebody hears a TV or radio commercial, they will subconsciously take note of key information. They could also remember a slogan or a motto that was said during it. Later, when the person is on their computer, they might type those keywords into a search engine. This is when search advertising comes into effect. An ad that contains the same keywords will appear, with the intention of enticing the user. Never forget to measure precisely your ROI for these digital campaigns thanks to some simple indicators.
Utilizing display advertising
A similar situation can occur from the use of display advertising. A user might be reading information about a certain store or product on a website. Ads can appear on the side of the screen, which relate to the content that the user is reading. This will help to reinforce the idea of the product so that the user is not likely to forget about it.
Utilizing retargeting advertising
Retargeting is helpful because it is used to remind the user what they already were considering buying. They had the original intent to buy, or at least consider buying, a certain product. Then, later on, they will see an ad for the same product on an unrelated web page. This is to remind them that there is still time to make that purchase. The same effect can occur when the person sees a different type of ad with a similar product, such as a billboard. They will be jolted with the memory of almost buying that product, and they might decide to go back for it.
Traditional old-fashioned advertising is still very prevalent in society. However, retailers should remember to keep up to date with what potential customers are doing and looking at. If a business has to change their advertising strategy, they should do it so as to match the expectations of their customers. If you have some more questions, we invite you to take a look at Neil Patel’s article giving you a wide view on what is Online Advertising.