Over the past few years, e-commerce has become a rising trend with consumers. Most people find it simpler to use their electronic devices to make purchases or browse products. This is a problem for retailers because the product will be sold at a cheaper price online. So the issue is clear: retailers have to convince customers to come into their physical store. How can this be done? Below are several strategies that have worked for others just like you.
Show them what they’re missing
The important thing to do is make customers want to come visit your store. By showing them other people who are there having fun, it will make them envious. You can do this by being active on social media. Post photos of customers who are in your store laughing and having a good time. As well, you can encourage your customers to ‘check-in’ to your store online. They just have to update their social media status to show their friends that they are currently at your location.
Make an interesting front window
While window-shopping, customers are likely to check out places that look different than the rest. You need to make your front window stand out from the crowd and encourage people to come in. One way you can do this is by using bright, flashy colors to attract attention. Or you could have a clever slogan/design that makes them think twice. In whatever way you choose to do it, the front window should appeal to customers.
Improve the customer’s experience
In general, people are more likely to return to a store where they’ve had a good experience in the past. This means that you as a retailer must see to it that there are as few negative aspects as possible. You can possibly do this by hiring more employees. This will reduce the wait time for line-ups and will leave more salespeople open for answering questions. Another way you can do this is by offering the customer incentives. For example, they can try out the latest piece of technology that you have available in the store.
Work with technology
The fact of the matter is that a lot of people will continue shopping online. If they are on your website, you can use that to your advantage. By offering in-store coupons, they will have the motivation to share these with their friends, and come into your store. They will continue browsing through your website in search of other discounts, and hopefully will start coming in person more often.
Customers are the key component of retail. Without them, there is no business. Customers can easily browse through a different website, comparing prices and end up choosing your competitor’s products. This means that you must encourage customers to check out your brick and mortar building once in a while. It will show them that you value their business, and you want to give them the best experience as possible. Your brick-and-mortar space has always to serve positively your store spirit whether you are a brand with a showroom or a retailer.