Retailers can sometimes be hard-pressed in attracting customers to their products. Customers want the very best, and that is exactly what they are given. Competing companies are working tirelessly to improve the customer’s shopping experience. This could include shopping over the computer, in the store, or over the telephone. So how exactly does Omni-channel retailing relate to this? This article will delve into the concept, how it is being incorporated currently and the advantages of this strategy.
What is Omni-channel retailing?
The purpose of this form of retailing is to enhance the customer’s experience over as many modes as possible. It is tailored to individual people, instead of large groups. Attempting to distribute products in this way takes a lot of hard work. Retailers must conduct extensive research on their customers to determine their habits and interests. For example, is a customer more likely to browse through an online collection of products before coming into the store to make a purchase? Is the customer used to multi-channel or omni-channel?
Omni-channel retailing used in store windows
Store windows are crucial when it comes to attracting customers. They are the first thing that people are going to see when they walk by outside. If the window is showcasing an Omni-channel style of retailing, this will be a good sign to customers. A simple way to do this would be to have a highly noticeable link to the store’s website. Then the customer would have another option if they wanted to browse through different styles. If the customers are more technologically-savvy, the retailers could include a QR code on the front window. If someone scans the code with their phone, they will be directly right to the company’s website.
Omni-channel retailing used in the physical store
Once the customer is inside the store, the chance that they will make a purchase is quite high. Even if they are just browsing around the first time they come in, there is always the chance that they will be back later. Customers have the option of ‘checking-in’ when they are in a store. This means that they are updating their social media platforms to let everyone know where they are. This is a great way to spread awareness about your store. Customers will appreciate doing this because they can see who else has checked-in at the same location. They can read reviews and receive tips about deals or sales.
Omni-channel retailing used in the merchandise
If a customer is making a purchase, they will want to know everything they can about that product. Sometimes there is not enough information for them to fully understand what they are buying. This is where QR codes can come in handy again. Customers can scan the QR codes on products, and be directed to an informational website. There, they can find more detail about that specific product, as well as common frequently asked questions. This is helpful for customers, because they will not feel as though they are taking up a salesperson’s time. They can find the answers they need and then make the purchase.
However, omni-channel retailing is not a perfect model and you also have to know the challenges that omni-channel faces.