Kickstarter has been responsible for raising millions of dollars of funds for startup businesses and entrepreneurs who may not have the cash to realize their dreams. A Kickstarter campaign can be a great way for a fashion designer to get their fashion range on the market. It represents for brands a way to raise funds even if there are a lot more. When creating a Kickstarter campaign, you must take into consideration many factors and plan every stage carefully.
Ensure you have planned adequately
Planning is essential; many businesses have launched their brand with inadequate planning and failed miserably. We are not just talking about a few days worth of planning either – You should plan weeks and months ahead. Consider every eventuality and avenue. What costs are involved in launching your brand this way? What expected return do you aim to make? What will you reward your contributors with? Will there be any shipping costs? Plan, plan, plan, continually and thoroughly!
Make use of well-timed press releases
Even a small press release will generate interest in your project. You should aim to make any press releases several weeks or months before you launch the Kickstarter campaign. Ensure you include relevant information such as who are you? What are your goals and aspirations? What are you marketing? What is your inspiration for this project? If necessary you can hire an aid to help you tweak the press release for a small fee, but the main point is to make one and be creative with it.
Distribute your campaign using conventional media
By conventional media, we mean such outlets as news websites and shareable media; Huffington Post, Forbes, Buzzfeed, Reddit, Lifehacker etc. There is a wide range of media outlets where you can distribute your project and gain exposure. Don’t limit yourself to one or two – Send requests to as many as possible, it shouldn’t take too much time so there is no reason not to. Create an enticing and concise pitch that explains your idea and tweak it as necessary to fit the different media platforms.
Don’t forget Social Media!
Social Media may be just as decisive as conventional media as a promotion outlet. With the wide variety of Social Media outlets at your disposal (Most of which are free to use) such as Facebook, Twitter, Instagram and Linked In, there are endless opportunities for you to promote your campaign. If you make posts relating to your campaign, ensure they are relevant, interesting, and have some value to your potential backers. Engagement and sharing are the keys to social media success; not quantity and link spam.
Consider any involved fees
It is vital to remember that Kickstarter is NOT a free platform. There is an associated fee of 5% that applies to any funds raised from the campaign. As Kickstarter works in conjunction with Amazon also for selling products etc, you will have to pay Amazon’s fees for credit usage which amounts to between 3-5%. Ensure you have allowed for this percentage in your planning – Even if you do not raise your intended amount, you will still have to pay these charges!
Communicate regularly with your audience
As you are effectively asking people for money, it is good practice to keep them involved and up to date on the progress of your campaign. As they are invested in your idea they will be genuinely interested in what’s happening and backer involvement is key. Send small thank you notes to them, use Kickstarter’s built in messaging app to do this and to provide updates. Ensure you give full disclosure of the processes and steps involved in your campaign even if it is not going to plan.
A Kickstarter campaign has finally 3 key phases you should identify quickly. While it is not guaranteed to work, or to bring in the funds you require, if you take note of the above steps and create a thorough and well-planned campaign, you will increase your chances of success. Once you have completed your first Kickstarter campaign, there is no reason why you shouldn’t attempt a second – Be aware that the process may not become easier the second time!