Social Media Optimization (SMO) is becoming increasingly important for fashion businesses that operate online. While there are many practices you can employ to improve your general Social Media profile, SMO requires a little more forethought and consideration. The below points give an explanation of SMO, why it is important and how you can improve your Social Media content.
What is SMO?
SMO = Social Media Optimization. This is the process of optimizing your Social Media Content (Facebook, Twitter, Instagram etc) to improve your online exposure and promote your fashion brand. SMO concerns the proper practice of how to implement social media in a successful and professional way; A way that will boost your businesses reputation, customer relationships, and trust. Do not confuse SMO with SEO (Search Engine Optimization) – Although SMO will help with SEO, they are totally different aspects of business.
Why is SMO Essential for business?
Search Engines such as Google are continually improving their algorithms and changing how websites are ranked. An increasing trend is for Search Engines to put greater importance on Social Media Content, particularly the number of shares. Businesses with poor SMO and a low number of shares may be placed lower in search rankings. The Search Engines deem that if a business is receiving a high amount of shares, it must mean their content is engaging and interesting to the customer. Long gone are the days where you can simply have great SEO on your website and be ranked at the top of Google. Not only does SMO help to improve your search rankings, it should also be used to improve the quality of your content to hopefully bring in more custom.
What can you do to improve your SMO?
There are numerous methods you can employ to improve your SMO. One main point to consider is that generally the quality and level of engagement from your Social Media is now much more important than things like backlinks and likes.
Branch out – While Facebook and Twitter remain the most influential Social Media platforms, it is important to consider the other less known. Social Media outlets like Snapchat, Instagram and Tumblr are becoming increasingly popular, especially with the younger generations. Make use of this and branch out to as many platforms as possible.
Focus your Social Media Marketing– Your social media posts and content should be geared towards your customers exclusively. Consider the audience and tailor your social media accordingly. Do not waste time posting generic information that doesn’t serve a specific purpose.
Focus on quality, not quantity– Simply making a lot of posts on your Social Media outlets every day is not an effective use of the platform, it is even named Content Shock. If you make 50 posts in a day, but not one of them is liked or shared, what actual use does it provide? Concentrate on creating quality content that your followers can relate to and engage with. If your content is interesting and prompts an action, your customers are more likely to share it and boost your exposure.
The sway towards the importance of SMO is becoming increasingly apparent and businesses who utilize social media must take note. If you ensure your social media content is properly optimized and provides genuine value to your customer, you should see an improvement in your exposure and page rankings.