Advertising is an integral part of the modern B2B business. Companies will rarely launch a new product or service without some form of accompanying advertising. Business can often take advertising for granted which can cause sloppy campaigns that do not generate revenue. To avoid this, it is important to understand exactly what makes B2B advertising so important.
A strong reputation is often as useful as an innovative product or a USP. Businesses with a wonderful reputation garner trust from their customers. Some businesses only have to show their logo for people to recognise their brand and quality; through sheer reputation. Advertising can help to build your reputation. Craft a provocative, intelligent and meaningful advertising campaign and your business reputation will grow. The type of advertising you produce as a business will display your ethics, ethos, and standards.
2. You will struggle without it
Unless you have a complete monopoly on your industry you will undoubtedly have competition. You can safely assume that this competition will have a B2B advertising budget. If you do not advertise, then this competition will gain the upper hand and win more customer. This could leave you struggling behind and struggling to compete in a tough marketplace.
3. Online advertising can be relatively inexpensive
Historically, B2B advertising was considered extremely expensive. Businesses would spend large sums of money on advertising for only small ROI’s. This has all changed with the appearance of Social Media. A business can advertise themselves for literally no cost on various social media platforms. or just offer mobile-friendly content when used correctly. Having any kind of presence on these platforms is a great advertisement for your business. With the right know-how and planning, online B2B advertising can be your greatest asset.
4. It is a proven method for successful business
The most simple important factor is that it actually works! The success of B2B advertising is in plain sight. Hundreds of companies use advertising to their advantage and are immensely profitable because of it. If it didn’t work, no one would advertise at all and business would be conducted exclusively by word of mouth!
5. You can build your business brand
Together with reputation; advertising can also be used to build your brand. What type of company to you want people to see? What do you want people to associate with your brand? How do you want to be recognized? B2B advertising can be used to do this in a subtle way. You can use certain recurring features like a slogan or a colour scheme to create a association with your business. Customers will see your advertisements and recognise the familiarities. That familiarity and brand awareness are powerful tools.
6. Advertising technology is constantly improving
The immense explosion in the use of smartphones has meant that advertising methods have evolved to keep up. Desktop PC’s are no longer the primary device for browsing through products. Areas of business like Marketing Tech and Ad tech have seen large amounts of development. This improvement in technology means that b2b advertising is easier than ever. There are hundreds of different B2Bb advertising tools at your disposal and the savvy business owner will take advantage of this.
When creating an advertising campaign for your B2B endeavours, don’t forget to consider the above points!