If you ask a seasoned entrepreneur what the hardest thing was about getting started, it is likely that most of them will have the same answer; getting noticed. It is difficult for small businesses to generate attention, especially when first starting out. This is because not enough people are talking about them. However, this can easily be remedied.
In this technological age, more and more people are using social media to advertise their products or companies. It is an effective way to get the message across, as a simple post will generate interest. People are more motivated to read social media posts because they are short and to the point. It is also easy to showcase photos of products and services on social media so that people can see what you are offering.
Working with bloggers
A blogger can be hired to write a (short or long) article about your brand. They can write about their experience with your brand, an overview, or a review. In some cases, the blogger will return to the store multiple times to view new products and see how business is flourishing. They will then write a new blog post and cover these changes with the store. Bloggers have audiences who are curious to read these blog posts. If a potential customer sees that their favourite blogger likes a particular shop, they will be motivated to check the store out themselves.
If your business is favourably presented by somebody famous, it may be the lucky break that you needed. Famous people are more easily recognized, so if they give an opinion on your store, many people will be reached. Celebrities can be hired to endorse your company, especially if they happen to be regular customers. As an alternative, you and the celebrity can make an agreement for the endorsement. For example, the celebrity will receive coupons for your products in exchange for them mentioning you on TV or on a social media post.
Finding the right match
If you agree to work with a blogger, this is not a guarantee that you will gain customers. This is much more likely to occur if you take the time to interview the blogger and find their area of expertise and their followers. For example, if you run a fashion store, it will beneficial for you to work with a fashion blogger. They know the industry, and they know what fashion-conscious customers want to read about.
Create a professional relationship
In the retailing business, you are going to be exposed to many different people that you will be working with. This can incorporate suppliers, customers, employees (including bloggers), etc. It is a good idea to maintain long-term relationships with as many of these people as possible. Good relationships will result in benefits such as discounts, insider knowledge, and leeway on payments. All this will be invaluable as you progress from a new entrepreneur to being well-established in a thriving company.