It can be exciting when a well-known person agrees to promote your fashion brand. Whether they are doing it as a favour or for money, their endorsement can be a good tool to attract awareness about your product. There are three factors in particular that you should be aware of while considering celebrity endorsements for your fashion brand.
- Know the Audience
Considering you own the business, you should be aware of exactly who will be looking for the products that you are offering them. Find your target audience, and determine what they need from you. This will impact the celebrity that you will choose as an endorser. If that celebrity is genuinely interested in the area that you specialize in, it will look better to the consumer. The customer can see that the celebrity truly believes in the product they are recommending, as they have a personal interest in the topic.
As well, there are a variety of tools that you can utilize to keep track of the fan base of celebrities. There are websites that you can check to stay aware of what celebrities are doing on social media, and who they are currently appealing to. If their fans are your target audience group, it might be beneficial to hire that celebrity to endorse your products.
- Have a Varied Marketing Strategy
As a fashion retailer, it is important to advertise your brand in as many ways as possible. Customers will all be unique, and will all gravitate towards different marketing techniques. For example, some people may prefer hearing ads on the radio, while others might like internet ads. This means that under no circumstance should you rely on a celebrity’s popular reputation for the success of your business. It is important to remember that the business is your own, and you should be in control of its profitability and achievements.
Although celebrities can bring in a huge rush of awareness to your brand, keeping the attention involves lots of hard work and effort. Reminding the customers about you can be as simple as a post on social media, or a 15 second long commercial. Regarding social media, we have also identified the best practices for fashion brands on this marketing channel.
- Be Aware of ROI
ROI (return on investment) can be a powerful tool in determining the success of your business. Staying aware of changes in investments, and the resulting gains or losses should be a top priority for you. When you hire a celebrity endorser, you must be able to monitor how much additional attention your brand receives. Brand and Celebrities, inventor of the Celebrity Marketing Intelligence, helps you create value for all communication projects aiming at leveraging the power of celebrities and measures the ROI of your campaign.
ROI should be a priority for your other marketing strategies too, such as keeping count of how many pages views your website gets per day. By setting and monitoring marketing goals, it is clearer to determine whether your investment is worth it.
As a fashion company, you should stay in line with your brand and strategy. Your customers will come to know you as being reliable and dependable. By staying aware of a few key factors, and not overusing the celebrity endorsers, your brand will hopefully thrive and flourish. Forbes also gives you additional reasons to use celebrities for endorsements.