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How Can Brands Adapt to Seasonal Fashion?

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The fashion industry is built on trends, and successful companies stay ahead of these trends or even set them themselves to gain a competitive edge. When considering trends, it is a good idea to forecast in order to figure out what stocks you will need to buy and what time of the year you should be featuring your garments in promotional events like fashion shows. Work out time scales and production schedules so your garments are released at the right time to coincide with the latest trends on the market. Nevertheless, according to The Guardian, dealing with seasonal fashion is not as easy as you could imagine.

 

New Styles and how to prepare for them
As a general rule, the information available to retailers and producers on fashion trends and upcoming styles is available 18 months ahead of release. During this time, you need to plan your path carefully and consider what garments you will produce, what styles you will go for and what fabrics you will use etc. For example, you may take into account the trend of sustainable fashion. The end goal is of course to create a fashion range that is on-trend and will be available to the public at the right time. Make sure you factor in that the wholesalers who you buy fabrics from may be behind schedule – They work on the same information as you do so there may be a delay between the information being made available and the wholesalers reacting to this and creating materials to suit.

As a forward thinking business entrepreneur you must also consider the long term and see that this process of gathering information to create fashion is a never ending cycle – Once one season has finished, the next one will start – You can never take the foot off the peddle. While you are preparing designs for one style of garment, you should be considering the research for next season design or your other range of products that need an equal amount of attention. Fashion is continually changing and you must create and research your styles to reflect this.
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When to launch a new style?
Perfect timing (or as close as possible) is imperative when launching a new fashion range – If you release a collection too early, you may risk a lack of appeal due to your garments not matching the styles that are currently on sale (For example if you sold Autumn colours too early in the year when customers were still buying summer clothes). Or on the other hand, if you release a collection too late, you may risk your competitors gaining the edge and your products looking like imitations. Research what your competitors are doing and plan accordingly – Generally most fashion designers release collections and certain colours at the same time. 
The last point brings another challenge, however – If every company is releasing their new collection around the same time, how can you gain the edge and be noticed? The answer is, of course, to innovate and be daring – If a certain colour is deemed to be the current fashion, try and make a subtle twist on it or add in complimenting secondary colours to give it a definition for example. Try to get info on the upcoming trends on social networks like Pinterest. If you properly prepare for fashion trends as discussed in the first paragraphs of this article, you should be able to create designs that stand out from the crowd.
At first, as you start your business and try to keep ahead of the ever-changing fashions trends, it may seem like hard work and like you are fighting a losing battle. However, with time comes experience and you will eventually gain confidence in your choices and this sort of work will become a second nature to you. A solid combination of organisation, a pre-planning and innovative design should put you in a good position for success. 

 

 

Doing the right thing
It may seem like hard work to maintain ethical standards throughout your business however as more people make a contribution and make a stand on their ethics, things will change and opinions will change. Event Accenture has proven the benefits of operating ethically by showing it can make a profit. We as consumers often pay more for products that are produced ethically so it is definitely worth the effort!

 

 

 

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