When you set up a retail store, you can’t expect customers to instantly know about you, and come flooding through your doors. It is part of your job to ensure that word gets out to all potential customers and that everyone knows what it is that you are offering. Of course, you can launch marketing campaigns (Press, Digital Marketing, TV ads…) but you will forget one main thing: word of mouth. Word of mouth is an effective method of promoting awareness about your store. Sometimes it is wise to invest in an influencer or referral strategy.
Referrals are helpful if they come from people who often visit your store. If you look through your database, you will be able to see who shops at your store the most often. It is likely that these people will be willing to tell their friends about your products, as they clearly enjoy the products themselves. Reaching out to these people can be very helpful to you, and the customers will enjoy reaping the benefits of shopping at your location.
The internet is a great tool to get the word out about your products, according to a MacKinsey study. By placing an ad up on Facebook or Twitter, people will get the message that you are offering products that they might be interested in. Another method to get the word out might be to search up bloggers who specialize in your area. You can pay them to write a piece about your store. They could also write a review after being there themselves. People like reading reviews before they try out the product or service. They want to make sure that their time will not be wasted, and they will find an answer to their specific query. This is why it is important for your store to have positive reviews; customers will be sure to notice this.
Having a reliable group of people to gain awareness about your company is very important. Once this has been established, you will be in a position to offer incentives to people who are referring you e.g. Coupons, discounts, valuable information, etc. If you are just starting out, do not feel the need to seek out well-known influencers. Even just a mention in a blog, or a tweet from Twitter can get you recognition from customers. You can entice these influencers by offering to review their service, giving them free products or paying them for a tweet.
Starting a business is challenging, but it can be made easier with the help of others. You do not need to do everything by yourself, as that can make the job overwhelming and not enjoyable. Loyal customers may be willing to give back to the stores and retailers that they have come to rely on. Overall, if you treat your customers well, they will recognize that and return the favour when you have a need. You can find the exhaustive ways to spread word-of-mouth about your company here.