Baldinini, CR7, Crime London, Gianluca Tommasi, Miss Roberta, Moma, Monderer, Robert Clergerie, Serafini, etc.., you may have guessed the common point among all these brands : they all design footwear.
However, the thing you may not know is that they all take part of the same trade show in Milano: the MICAM, an outstanding event in the fashion sphere.
Indeed, due to its location, Milano -famous for being the capital of quality footwear design and manufacturing- welcomes the best luxury brands. Since 2005, twice a year, about 1,6000 footwear, accessories and leather professionals are part of this reputable event attracting up to 40,000 visitors from all over the world. 70,000 square meters of middle-high end goods for women, men and children, most of them “Made in Italy”, as 60% of the exhibitors are Italians.
The place is divided in different spaces: high-end with a stress on smart and evening accessories; middle-end with a care for design and fashion ; foreign designers ; casual and urban items ; shoes for kids and youth; sportswear and even a section for travels and leisure that mixes design with comfort.
Despite the sluggish economy, the impressive growth of the MICAM Milan has lead to the opening of a Chinese edition held in Shangai. Important step to enter the world’s most promising market for the international footwear industry.
As they claim themselves: « The MICAM, where the World meets footwear ».
(Don’t miss our previous article on Jacket Required ! )