If you’re visiting London at the end of July, the one thing that may strike you is not the heavy rain in the middle of summer but the absence of gentlemen in the streets.. Indeed, you’ve been born and raised with the image of this very charming man with this very sweet accent wearing a bowler hat calling you Darling and smiling shyly. You’ve dreamt about him opening you the door of his Aston Martin, and you seating at his left and admiring the city from Big Ben to Tower Bridge..
And now that you’re in town to make the dream come true, he is nowhere to be seen: where is he? If only you knew, Sweetheart, that a real gentleman cannot miss the JACKET REQUIRED event…
Grab a cab and hurry in the direction of the Old Truman Brewery! Well, wait… It’s an invitation-only event. Have you been shortlisted to participate to this recent monument of menswear? Thanks God, yes. If you’re lucky enough to avoid queueing, you can now enter and feel the atmosphere of this place located in a quarter famous for arts, media and more generally known for its creativity mixed with business. On the inside, two floors, 250 menswear labels from denim to outdoors, sport to smart and in-between, cult brands and new born ones, all offering a massive selection of the menswear’s musts, carefully selected amongst the bests. Yes M’am, Craig FORD, co-founder of the JACKET REQUIRED said: “Mediocre is anathema”.
Since its launch, 4 years ago, in 2011 by Mark BATISTA & Craig FORD, the trade show has grown from 30 brands to about 300 collections. Always keeping in mind their original goal: creating an event that gathers quality retailers -invitation-only- with menswear fashion’s top of the crop.
Were you secretly going to London to meet-up with folks? We give you a good excuse to chat about trends with stylish guys while enjoying a cup of tea or a fresh beer. Seriously, what could be better?
9th season – Jacket Required London
Wednesday, the 29th & Thursday, the 30th of July 2015
The Old Truman Brewery
15 Hanbury Street
E1 6QL Londres
T : +44 (0)1484 846069