Tradeshow review – Magic / Las Vegas

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Capture d’écran 2015-04-14 à 11.19.48

 

MAGIC Market Week in Las Vegas (driven by major tradeshows organizer such as ENK or WWD) is the largest B2B fashion event in North America, and even in the world, covering not less than 10 tradeshows in one event! You will find there thousand of brands of all types and all sizes gathered in giant Las Vegas buildings, taking over the Las Vegas Convention Center and Mandalay Bay Convention Center. It is worth being seen!

80,000 usually attend the tradeshows and events from Monday to Thursday.

10 MAIN TRADESHOWS

  • WWDMagic
  • FN Platform
  • Pool Tradeshow
  • WSA@Magic
  • Sourcing@Magic
  • The Tents @ Project
  • Project Las Vegas
  • Project MVMNT
  • ENK Vegas
  • Magic Men’s.

 

Tradeshows cover both menswear, womenswear, accessories and fabric.

This trade show and its counterparts are so big that the conventions Liberty, Capsule and Agenda all take place at the Sands Convention Center.

In Las Vegas Convention Center.

While, WWDMAGIC encompasses women’s apparel and accessories among all categories, FNPlatform and WSA at MAGIC have a strong focus on footwear. If you attend as a brand, save time to visit Sourcing at MAGIC to find new resources.

At Mandalay Bay

For men’s and women’s advanced contemporary, premium denim and designer collections, you should visit or attend Project. For even more high-end and luxury brands, The Tents at Project and ENK complete the offer. While MVMNT is a bit younger, more about the skate and street fashions and Pool Tradeshow is more boutique-style.

 

HOW TO BE REALLY VISIBLE

The problem for designers attending Magic Market Week is to face visibility competition  from big brands spending thousands in communication and stand design.

The best and cheapest way, but not the easiest, is to be featured by press or institution events during the week. Here are two examples for the Magic Market Week:

  • Emerging Designer Showcase
    14 talented designers are featured to showcase their collections at WWDMAGIC’s Emerging Designer Showcase. Example of featured designers in the past to give you an idea of the positioning: Isabella Rose Taylor, Joi French, Toy Syndrome, Nameless USA.
  • Accessories Council Best in Class Gallery –  12 brands are selected to present their designs, exclusively in the accessories field. Brands like Alzerina, Ambrio, Caroline Rocha, David & Young, Heet, Holy Bauble, Leigh Ann Barnes, Matterial Fix, Mona Assemi, Randolph, Soxxy and Zero Rules ahve already been featured

SPECIFICITY AND ADVANTAGES

Not only is it an exhibition installation, it also includes hundreds of micro-events and side-projects; seminars, expert conferences, runways and after parties.

You’ve understood, what makes the strength of this tradeshow is that people do not only got there to make business, they also enjoy the great spirit and atmosphere of the event! Wether you are a designer or a retailer, you can enjoy this world fashion industry’s celebration.

The economic impact is estimated at $100.6 million in the city, according to the Las Vegas Convention and Visitors Authority, proving that it is much more than a big tradeshow.

If you can afford a stand or even just a plane ticket, do not hesitate !

 

 

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