How to make shipping profitable


  If you own a business, you are probably aware of a concept known as shipping costs. When you receive goods from a supplier, you will often have to pay these. These tend to be a sunk cost, because you have no way to recover from them. However, could there be a way to make […]

Why Telemarketing Is So Effective in B2B


If you think of telemarketing, it is something that most people will recognize right away. However, it is considered to be a less popular method of marketing than others. So many customers complain about telephone marketing, it means that it cannot really work, right? Wrong. When used correctly, telemarketing can become an incredibly efficient tool […]

Discover the Unbeatable #1 Marketing Tool


The best option for retailers today is to understand the tools they have to work with. If they learn how to use their tools effectively, they can attract more customers and profits. However, is there one tool in particular that retailers should be focusing on? The number one marketing tool that is invaluable to retailers […]

Take advantage of technology for your brand management


As all of us know, brand management is a concept that is very important in the retail industry. Brand management is how we get our name and product known to the public and to our consumers. Without proper brand management, we will be lost among the thousands of competitors. Staying ahead of the competition means […]

Sales best practice: create a prospection list


Being in the retail business means that you typically will be doing work with a variety of different people. You will need to build relationships with your employees, customers, and suppliers. One way to easily organize who might want to buy from your company in the future is by creating a prospection list. A prospection […]

A/B test your pricing with this 6 experiments


Pricing is one of the most important factors in retail business. How to set prices can be a true art form and is often not just a simple case of considering how your costs and making a margin. How the price is displayed on your online store, and price tags in your physical shop can […]